Richard H Henley

Unique Fastener Stops Digital Projector Thefts

Rochester Institute Of Technology is an internationally recognized leader in technology and professional education. Ironically fifty years ago when this particular writer dreamed of becoming a Hollywood Cinematographer, the first school I considered was R.I.T., because of its well-known credentials and track record in photographic technology. Yours truly’s career took a slightly different direction - as... (posted by Richard H Henley 6 years 6 days ago.)

Industrial Advertising Tips

By: Richard H Henley, Industrial Marketing Consultant Foreword: Much of what we are going to tell you in the following discourse are going to be different from what you will likely hear from many other sources. The truth in advertising is: 'There is very little truth in the advertising industry.' Much advertising advice is based on what is best for the agency or account executive - not the client or their product. Read... (posted by Richard H Henley 6 years 11 days ago.)

Trade Press Magazines and Professional Journals

by Richard H Henley, Industrial Marketing Consultant There are over 17,000 periodic publications (magazines, newspapers and news letters) published in the USA & Canada. The great majority of these periodicals are not your general interest (family fare) magazines like PEOPLE or READERS DIGEST, nor are they your local daily newspaper. The vast bulk of these publications are dedicated to the special... (posted by Richard H Henley 6 years 11 days ago.)

The Difference Between Sales and Marketing

The Difference Between Sales and Marketing Definition of marketing versus sales: A surprising number of sales and marketing executives could not clearly define the difference between sales and marketing semantically or in fact. The Committee on Definitions of the American Marketing Association defines marketing as "the performance of business activities directed toward and... (posted by Richard H Henley 6 years 12 days ago.)